Some manufacturers require their products to be sold at a set minimum price. This is known as Minimum Advertised Price, which is regulated by all manufacturers. So we have to list the products on our catalog at a specific price. However, these products will be discounted IF you add the item to the shopping cart. The discount will be displayed in the cart. Big savings on premium red dot sights, rifle scopes, night vision, AR-15 parts, binoculars and other products in our catalog.